So, to those in the know about sustainable fashion, Reformation is hardly news. But I don’t like to promote things that I haven’t actually tried, so I waited until now to write about them (their sale section is bananas good right now). They’re transparent, ethical, and oh, did I mention their clothes are sexy AF? They even have a list of sustainable washing practices on their site, though ya girl is way to much of a compulsive germaphobe to not wash after every wear (I’m just now starting to let pieces like my denim pinafore—similar here—have a second life before I toss it in the wash). I’ve heard of the jeans in the freezer thing, but I’m not emotionally ready to go there.
I am trying to do better in all aspects of my life, and one huge goal for 2019 is to significantly reduce my carbon footprint. The holiday season comes with a lot of waste (my husband and I barely fill up a trash bag a week normally and lately it’s been bursting at the seams by trash day). Reformation is on board—not only do they do their best to reduce waste and emissions in production, but they arm the consumer with the knowledge to prolong the life of their clothes and reduce additional waste. Rad.
So here’s the result of my lusty perusal of their site, some cool collabs, and my very few complaints about the label overall.
I think we all know I stan a jumpsuit. Meet Georgia, Cassidy, Mayer, Carolina, and Molly.
They call me ranch, ’cause I be dressin’. Meet Alma, Nicola, Zelda, and Josephine.
Their denim game is on point.
THEY MAKE WEDDING DRESSES. I’m literally so mad that I wasn’t really hip to Reformation when I got married, because I 100% would have gotten my dress here. Their prices are insanely reasonable and their stock is gorgeous. I’m torn between Rosey and Milan for which one I’d have worn, but heaven knows I’d have had to duct tape my tits into place.
Girlfriend Collective. You heard correctly—Girlfriend Collective! Only my favorite activewear brand is available at Reformation, in some colors that aren’t up on the GC site!
La Ligne. La Ligne is a NYC womenswear brand that makes the most gorgeous clothes. These sweaters are goals.
Patagonia. Patagonia isn’t exactly my jam, but as far as I’m aware, they make super high-quality outside clothes. Is outside clothes a term? Clothes that you’d wear if you went hiking. NGL, though, I could eff with this white puffer jacket.
Marissa A. Freakin’ Ross. Marissa A. Ross, author of Wine, All the Time. and Wine Editor at Bon Appétit, collab’d with Reformation to do sustainable wine pairings. This situation is my brand.
Price. Everything is so goddamn expensive. Of course I’m willing to pay more for sustainable fashion. Duh! But $218 on a jumpsuit, no matter how gorgeous, is just not my lifestyle right now. If it goes on sale for $35, like this jumpsuit I snagged, then we can talk. Sustainable fashion is kind of a Catch-22—it’s more labor-intensive to make, since the clothes have to be environmentally and ethically produced, so the only thing that would make the price go down is demand #econ101. But the average person is more easily enticed by Fashion Nova* prices (no shade, Cardi) and can’t justify more expensive clothing into their budgets. I’m trying to do what I can (sticking to brands like Everlane and Girlfriend), but rewiring your brain to a minimalist mindset (a smaller wardrobe with much higher quality clothes) is tough—we live in a capitalist hell-state that actively discourages this.
Sizing. Reformation’s sizing inclusivity is…not great. They only go up to a size 12, which, based on actual research, is smaller than what the average American woman wears. To quote the holy book, Tim Gunn’s Fashion Bible, which yes, I have read cover-to-cover…well, actually, I can’t find the quotation, but it is from this text that I learned that the average American woman actually wears a 14 petite (which is what my gorgeous grandmother wears and she hates herself for it! Body positivity might be a scam, but we all need to do better.) Just because this brand is great for me (I’m currently an 8 at my heaviest ever) doesn’t mean I can’t acknowledge how wack it is that retailers aren’t realistic about women’s bodies.
Busted. This is just a personal one because I have awful boobs reminiscent of the wacky arm-flailing inflatable tube man in front of a car dealership. I love the low-cut look (although Miley’s outfit during her first SNL performance last week made me want to start stress-smoking**), but my breasts are just not amenable to this look without prayer and duct tape (or, constant adjusting that makes me look like I’m fondling myself). This actually falls into the sizing category, to some degree—for a size 0 model with double-As and photo shoot resources, this look is amazing. Also, side note—having worked on several photo shoots, we basically perform witchcraft to get garments to look good; things are taped, tucked, pinned, tied, and clipped. So, even though the clothes are fresh as hell, the mere silhouette implies exclusivity for the (almost every) woman that can’t pull certain looks off.
So, overall, I’d give Reformation a B+. A+ for serving looks, A+ for sustainability, but SEE ME after class for inclusivity. Reformation, I think this is the beginning of a beautiful friendship.
*Confession—prior to Cardi B announcing her “bollection,” I had never heard of Fashion Nova before. Apparently it’s a huge thing? I’ve been doing my damndest not to shop fast fashion (praying that J.Crew & Madewell don’t count), so I’m actually kind of proud of myself for not knowing. Not gonna lie, though, I really want that yellow suit she wore on Carpool Karaoke.
**I know Miley is problematic, but she has never looked more beautiful than she does now. Hearing her talk about Liam saving the animals when their Malibu house burned down made me full-on ugly cry. Also, her ass got Sean Ono Lennon on the SNL stage, something he deserves as a brilliant musician and songwriter.